Traffic Quality & Fraud
Lots of Traffic but No Sales: 5 Real Causes
Plenty of traffic but sales trickle in like a leaky bucket? 5 real causes in diagnostic order — starting with whether th...
Traffic Quality & Fraud
Detect bots, click fraud, VPN/Proxy traffic and score traffic quality.
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Traffic Quality & Fraud
Does Google Analytics 4 Filter Bots? The Truth Few Mention
GA4 only filters known bots from the IAB list and misses custom bots, VPN/Proxy and click farms. A comparison table and...
Traffic Quality & Fraud
How to Calculate Ad Spend Wasted on Fake Clicks (With Example)
A simple formula and a worked example with real numbers to calculate exactly how much ad budget you lose each month to f...
Traffic Quality & Fraud
How to Look Up an IP & Detect VPN/Proxy/Bot Traffic
A guide to looking up an IP address and spotting traffic from VPN, proxy, datacenter, Tor — signs of bots and click frau...
Traffic Quality & Fraud
Click Fraud in Google Ads: How to Spot It and Block Bad IPs
Competitors, bots and click farms burn your ad budget. How to spot click fraud in your Google Ads reports and block bad...
Traffic Quality & Fraud
6 Signs Bots Are Inflating Your Website Traffic (and How to Verify)
Traffic is up but orders are flat? Here are 6 signs bots are inflating your numbers, plus how to verify it in 5 minutes...
Traffic Quality & Fraud
Good Bots vs Bad Bots: Classify Before You Block
Classify legitimate crawlers, malicious bots, and unknown automation using IP identity, reverse DNS, velocity, fingerpri...
Traffic Quality & Fraud
GA4 Referral Spam: Clean Traffic Without Bad Filters
Separate referral spam, self-referrals, ghost events, and real bot visits, then clean GA4 attribution without hiding use...
Traffic Quality & Fraud
VPN/Proxy/Tor Traffic: Risks and How to Identify It
Distinguish VPN, proxy and Tor, understand why they raise fraud risk, and learn to identify them by context so you never...