SEO & Traffic Quality Glossary
Short, clear definitions of SEO, traffic quality and click fraud terms.
What Is Bot Traffic?
Bot traffic is website visits generated by automated programs instead of real users. Not every bot is malicious — search bots like Googlebot are necessary for a site to get indexed — but malicious bots can skew analytics, drain server resources, and participate in click fraud.
What Is Click Fraud?
Click fraud is the practice of clicking on paid ads or links with fraudulent intent — not from a genuine interested user — in order to drain a competitor's ad budget or earn illegitimate commission. Click fraud can come from automated bots, paid click farms, or direct competitors.
What Is a Traffic Quality Score?
A Quality Score (traffic quality score) is a 0-100 score ClickSentinel assigns to every click, reflecting how likely it is to come from a real user rather than a bot, VPN, or fraudulent click. The higher the score, the more trustworthy the traffic; scores below 50 usually warrant further investigation.
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