Quality Score 0–100: How Traffic Quality Scoring Works

Traffic quality scoring turns thousands of confusing clicks into a single number from 0 to 100 — so you instantly know how "clean" your traffic is.

What is a Quality Score?

It's a composite score estimating the likelihood that a visit comes from a real, valuable user. The higher the score, the more trustworthy the traffic. The system relies on a rule set rather than gut feeling.

What goes into the score

IP Intelligence

IPs from datacenters, VPNs, Tor, or with a bad history lose points.

Duplicate detection

Duplicate clicks within a short window (e.g. under 5 minutes) are flagged.

Velocity

Too many clicks from one source in an hour (e.g. over 10) signals abnormality.

Behavior

Time on page, interaction and conversion likelihood.

How to read the score

• 80–100: high-quality traffic, prioritize.
• 50–79: average, monitor.
• 0–49: high risk, investigate or exclude from reports.

Why it matters

A single number lets marketing teams compare channels, spot click-bombed campaigns and clean data before making budget decisions.

See your score: Get a traffic-quality audit to find out how your website's traffic scores.

Conclusion

A Quality Score doesn't replace deep analysis, but it's a fast, objective indicator to prioritize good sources and cut the junk.